David Kaplan
David Kaplan is co-owner of Brand Newsroom LLC, a media and content marketing consultancy. A journalist for 30+ years, David has covered ad tech, digital marketing and media. He was most recently Adweek's brand marketing and performance marketing editor. Before that he was the founding editor of airline digital transformation news publication Kambr Media. He was the founding editor of Yext’s location news platform, GeoMarketing. An expert in ad tech, marketing, branding, and media, David has held editorial leadership posts at AdExchanger, paidContent and MediaPost. A frequent conference moderator and speaker on stage, podcasts, and in webinars, David has steered conversations on topics such as retail media, entertainment marketing, data and analytics, technology, branding, media, venture capital, and more.
Editor in Chief
Cat Weaver
Managing Editor
Cat Weaver is Co-Owner, COO, and Managing Editor for Content and Design at Brand Newsroom LLC. As a journalist, Cat has covered news and features across a wide range of topics, including advertising, technology, marketing and the art market. She has written for The Observer, Hyperallergic, and Adweek, producing satirical primers on art-speak and thought pieces about intellectual property issues. Off the page, Cat has worked to curate and produce shows that bring emerging artists into nontraditional show spaces, producing and curating exhibits in co-working spaces, nightclubs and private apartments.
WHAT IS A BRAND NEWSROOM?
A Brand Newsroom Helps You Tell Your Story
Every brand has a story, and there are many ways to tell it.
Many of us can write an article, produce a podcast, create social media commentary, or host an event, but that doesn’t mean that they are best at crafting their narrative to shape their brand.
A well-run, strategic brand newsroom can attract and hold an audience, inspiring trust and adding value with relevant, inspired information. As YOUR brand newsroom partner, we bring a journalist's view to branding, asking the questions that matter :
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What do your readers/listeners/attendees need and want to know and how are you uniquely equipped to inform them?
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What are the most inspiring conversations that you can engage your audience with?
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What expertise or experiences will win their trust?
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How do we present that information in a way that will be of lasting value to your audience?
At Brand Newsroom we approach our work with you the same way we've approached editing and writing at traditional media outlets, but with an eye toward the long game — building your brand's unique story to amplify your values, and build your community.
On the down low...
Thaddeus J. Autscriptor
Night Editor
Thaddeus J. Autscriptor is a night editor on Brand Newsroom's surreal team. He toils away through our dreams and nightmares, creating mad solutions to our deepest, most obsessive worries. Ignore him; we've got this. Honestly. He's alright. He'll be just fine.